Mauricio Dossmann

Mauricio Dossmann Senior Online Marketing Manager Personal Information ———————————————————————————— Birthday 27th of February 1975 Birthplace Cali / Colombia Address Elsenstrasse 101, 12435 Berlin Nationality german Marital status single, no children Phone number 01796839255 E-mail mauricioalvarezdossmann@hotmail.com Experience ———————————————————————————— Since January 2017 4scotty Head of Marketing Conception and management of marketing cross-channel strategies in Europe. Further development and optimization of campaign management processes (standards, benchmarks, best practices). Complete responsibility for the PPC and CPM area. Real-time monitoring and optimization of campaigns - i.a. Bid Management, Cost Control, and Budget Allocation. Conception and setting up of Search Advertising campaigns using the respective planning and optimization tools. Independent creation and optimization of SEA campaigns (Adwords, Bing, LinkedIn, Xing, Quora, Reddit). Creation and management of social network campaigns (Facebook, Xing, Linkedin, Quora, Reddit). Conception and realization of offline marketing campaigns. Weekly performance reports. ——————————————————— January 2017 - December 2017 Yourhealthfit GmbH Senior Online Marketing Manager Independent budget responsibility. Create AdWords and Bing campaigns. Development of social media strategies (Facebook, Instagram). Conception and implementation of Retargeting campaigns (AdWords, Facebook and AdRoll). Strategic design and banner creation. Periodic reporting. ——————————————————— March 2016 - September 2016 RankHeroe Senior Online Marketing Manager Conception and management of cross-channel strategies, mainly in the SEA and social media area for numerous customers in the DACH area. Creation and support of AdWords search & display campaigns. (YouTube, DSA, RLSA, Brand, Remarketing, etc.) Set up tracking for all accounts with Analytics / Google Tag Manager. Conception and implementation of new conversions optimized landing pages. Creation and management of social network campaigns (YouTube, Facebook, Xing, Linkedin and Twitter). Use of Calltracking (Freespee) as well as Mouse & User Tracking (Hotjar). Communication and negotiations with customers. Autonomous creation and evaluation of reports according to relevant KPIs. ——————————————————— March 2015 - January 31, 2016 Synaptikon GmbH Senior Online Marketing Manager Lead the Display (GDN) campaigns for DE and AT. Creation and management of Google AdWords for search & display campaigns (YouTube & Remarketing) in the international area. Control keywords and bids against ROI and other relevant KPIs. Conception, design and implementation of new landing page ideas and A / B testing. Planning and creating content marketing campaigns. Communication and negotiations with external partners. Daily use of advanced marketing tools. ——————————————————— May 2014 - February 2015 Spacedealer GmbH Senior Online Marketing Manager Autonomous design and optimization of search and display accounts for international clients. Implementation of Bid Optimization tools like AdLense and Dart Search. Management and execution of Brand, Generic, PLA, Remarketing, Dynamic Remarketing, Dynamic Search Ads, GSP campaigns, etc. Accounts control based on performance metrics in Google, Bing and Yandex. Conception of conversion- and click-strong advertising media and ad texts in collaboration with designers. Keywords: care, competition analysis, media and budget controlling. Autonomous creation and evaluation of reports according to relevant KPIs. ——————————————————— April 2013-February 2014 Parku GmbH Head of Marketing Overall responsibility for the entire marketing area, including budget and personnel responsibility. Conceptualization and development of suitable marketing strategies across all channels with subsequent reporting. SEA: Complete build and optimization of AdWords display and search campaigns (for website and app in DE and CH). Bid Optimization. SEO: Creation of search engine optimized texts (on-site / off-site) and unique content for ranking improvement. Controlling social media campaigns (DE and CH). (YouTube, Facebook, Xing). Tracking for the analysis of traffic sources and campaigns down to keyword level, etc. with Analytics, Searchmetrics and Appsflyer. Planning, creation and optimization of landing pages. Online and offline control and implementation of the entire marketing mix with the focus on cross-media concepts for PR. Conduct affiliate marketing and campaign strategies. Marketing Management of strategic cooperations (Axel Springer Verlag). Conducting of competition observations, comparisons and analyzes. Linkbuilding and blog cooperations. ——————————————————— August 2012 - February 2013 BTK Hochschule für Gestaltung Online Marketing Manager SEA: Conception, building and optimization of AdWords Display and Search Campaigns. SEO: Creation of search engine optimized texts (on-site / off-site) and unique content for ranking improvement. Linkbuilding and blog cooperations ——————————————————— August 2010 - February 2012 Groupon GmbH SEM Marketing Manager SEA: Conception, building and optimization of AdWords Display and Search Campaigns for Latin America and Germany. ——————————————————— January - December 2010 Gimigames Online Marketing Manager Creation and support of AdWords search & display campaigns. Customer Service. ——————————————————— June 2008 - April 2009 Rocket Internet Online Marketing Manager SEA: Build and optimize AdWords display and search campaigns for Latin America and Germany (German and Spanish). International Development (Research in Latin America and Europe). August - October 2007 FRIZZ Das Magazin Journalist - Editing news about local events and events. ——————————————————— November 2006 - February 2007 HQ Interactive Mediensysteme Programming of e-learning modules according to given framework architecture. ——————————————————— August 2006 - October 2006 Nintendo Interpreter Translations (German-Spanish) ——————————————————— January 2005 - July 2006 Eventim - FIFA World Cup Customer Service - Processing the worldwide sale of tickets for the World Cup matches in Germany. ——————————————————— December 2003 - February 2004 German Society for Nature and Ethnology of East Asia (Japan) Editing / maintenance of the library inventory Creation of the first membership database ——————————————————— March - July 2002 Volkshochschule Mainz Spanish teacher ——————————————————— March - April 2002 Frankfurter Allgemeine Zeitung Online Sales Online sales of F.A.Z. content. October 2000 - January 2001 Discovery Channel Internship Review of documentary films Maintaining the database ——————————————————— June - August 1999 Campus TV - Production of short films. ——————————————————— November 1998 - March 1999 Imágenes de la Naturaleza Assistant Technical assistance and co-organization on research trips for nature photography in Colombia. ——————————————————— February - July 1995 Caracol TV Kolumbien Internship Insight into television production. Education ———————————————————————————— 1994-1998 Jorge Tadeo Lozano University Bogotá / Colombia Advertising ——————————————————— 1999-2005 Johannes Gutenberg University Mainz Magister Science of Communication / Philosophy Language skills ———————————————————————————— Spanish Native Speaker German Fluent English Fluent Japanese Basic Tools ———————————————————————————— Google Adwords Google Tag Manager Google Analytics Confluence AdRoll Hotjar Freespee Yandex Bing AdLense Dart Search Photoshop Adobe Premiere Cubase Adobe After Effects Microsoft Office Hobbies ———————————————————————————— I love writing own stories and playing music with my band.